Friday, May 13, 2011

GRMC Wins Gold in Competition

Grinnell Regional Medical Center’s 2010 Women’s Health Focus and Baby Fair earned a gold award with the Aster Awards. The GRMC Office of Communications and Development entered the special event category for the competition and received notice of its gold rating.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.

 “Our Women’s Health Focus and Baby Fair was a huge success last fall and this award for the promotional materials supports that success. Our committee for this event includes GRMC staff and GRMC Auxiliary members working to produce an event that women of all ages will love,” explains Denise Lamphier, GRMC director of communications and development. “This is a great honor to be recognized nationally for this event.”

All entries for each category are placed together for judging by a panel of design and healthcare marketing professionals with decades of combined experience. Entries are judged on: creativity, layout/design, typography, production, quality & overall effectiveness. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 16 percent to receive an award.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

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