Grinnell Regional Medical Center was one of 240 healthcare organizations to receive the eHealthcare Leadership Award for an outstanding website and digital communications. GRMC and the other winning organizations were recognized at the Nineteenth Annual Healthcare Internet Conference held on November 11 in Orlando, FL. Winners of the award were selected from a pool of nearly 1,000 entries after being judged by 113 individuals familiar with both healthcare and the Internet.
“This is an incredibly exciting time in healthcare marketing and ehealth, a fact clearly reflected in this year’s award entries,” says Mark Gothberg, eHealthcare Leadership Awards chair. “Major improvements have occurred in website design, service content, and operational support. In addition, an increasing number of sites are optimized for mobile, in recognition that most people now access the Internet with their phones and tablets.”
Winners of platinum, gold, silver, and distinction awards represented 16 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories. Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. GRMC won a distinction award in Best Annual or Special Report for hospitals with under 200 beds.