Grinnell Regional Medical Center was one of 240
healthcare organizations to receive the eHealthcare Leadership Award for an
outstanding website and digital communications. GRMC and the other winning
organizations were recognized at the Nineteenth Annual Healthcare Internet
Conference held on November 11 in Orlando, FL. Winners of the award were
selected from a pool of nearly 1,000 entries after being judged by 113
individuals familiar with both healthcare and the Internet.
“This is an incredibly exciting time in healthcare
marketing and ehealth, a fact clearly reflected in this year’s award entries,”
says Mark Gothberg, eHealthcare Leadership Awards chair. “Major improvements have occurred in website
design, service content, and operational support. In addition, an increasing
number of sites are optimized for mobile, in recognition that most people now
access the Internet with their phones and tablets.”
Winners of platinum, gold, silver, and distinction
awards represented 16 industry classifications, from hospitals and health
systems to pharmaceutical firms and online health companies. Awards were given
in 15 different categories. Judges looked at how websites and other digital
communications compared with others in their organization’s classification.
They also reviewed entries based on a proprietary multi-point standard of
Internet excellence. GRMC won a distinction award in Best Annual or Special
Report for hospitals with under 200 beds.
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