Grinnell Regional Medical Center has once again been awarded the prestigious Aster Award in the 2012 Special Event category. This year’s bronze award went to “You: Untangled,” the 2011 Women’s Health Focus and Baby Fair. The event focused on helping women integrate humor, relaxation, and self-care into their everyday busy lifestyle.
The Aster Awards recognize outstanding healthcare professionals for excellence in their advertising/marketing efforts for the past year. Nearly 3,000 entries from across the United States as well as Canada and South America were considered in the 2011 entries. The award put GRMC in the top 16 percent of all entries that entered the competition.
The 2011 GRMC Women’s Health Focus and Baby Fair featured over 40 booths ranging from breast health, obstetrical services, childcare resources, sleep medicine, foot care, public health, hospice care, community resources, nutrition, wellness, and more. Women enjoyed a girls’ night out with catered food and several door prizes. Members of all teams worked hard to help organize an event that would be enjoyed by women of all ages and bring them together from different walks of life.
“This is a great honor to be recognized nationally for this event.” said Denise Lamphier, GRMC director of communication and development.
Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
The 2012 Women’s Health Focus and Baby Fair will be Wednesday, October 3, at Grinnell High School, starting at 4:30 p.m.