GRMC’s second Blue Jean Ball has earned a bronze award
from the Thirty-First Annual Healthcare Advertising Awards.
This year more than 3,700 entries were received. A
national panel of judges reviewed entries based on creativity, quality, message
effectiveness, consumer appeal, graphic design, and overall impact. Gold awards
were given to 297 entries; silver awards to 279 entries; and bronze awards to
252 entries.
Other Iowa winners included the University of Iowa
Children’s Hospital, Unity Point, St. Luke’s Hospital, and Mary Greeley Medical
Center. National winners included AARP, Brigham and Women’s Hospital, and Johns
Hopkins HealthCare.
“This award is a testament to the volunteers who
helped plan this event,” says Laura Nelson Lof, GRMC marketing specialist who
helped coordinate the effort. “It is truly a labor of love.”
The Blue Jean Ball was held in September 2013 and had
more than 400 people in attendance. The event raised just under $34,000 for the
Moving at the Speed of Life campaign.
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