GRMC Wins Marketing Award for the Second Year in a Row

Grinnell Regional Medical Center’s Office of Communication and Development has won two Aster Awards in marketing for the second year in a row.

            Aster Awards honor exceptional advertising or marketing in the healthcare field. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Over 3000 entries from across the country were recognized. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

            The elevator skin celebrating GRMC’s third year as an A-rated Leap Frog hospital won a silver award in the category of “Single Poster/Display.” Silver awards honor entries that scored within the top 12 percent in the nation.

GRMC won a bronze award in the category of “Service Line – Emergency.” The campaign announcing the opening of the Manatt Family Urgent Care clinic featured advertisements, promotional magnets, and outdoor promotions. A bronze award recognizes a score in the top 16 percent in the nation.

            Designer of the elevator skin, Jen Hawkins, graphic designer, said that both campaigns have been effective of communicating the quality of GRMC and were deserving of this recognition.