GRMC Wins Multiple Marketing Awards

Grinnell Regional Medical Center’s Office of Communication and Development has won Healthcare Advertising Awards including a Merit Award and a Gold Award, as well as an Aster Award in marketing for the third year in a row.

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development. The Healthcare Advertising Awards is the oldest, largest, and most widely respected healthcare advertising awards competition.

Annually, a national panel of judges reviews entries; 2016 is the 33^rd Annual Healthcare Advertising Awards. GRMC earned a gold award for the ‘We are GRMC’ themed elevator skins – only 360 gold awards were awarded from over 3,700 entries – and a merit award for the ‘Are We There Yet?’ themed bariatrics microsite. Entries are judged on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Aster Awards honor exceptional advertising or marketing in the healthcare field. All entries are judged by a panel of industry experts – design and healthcare marketing professionals – and judging criteria included creativity, layout and design, typography, production, quality, and overall effectiveness.  Participant’s entries competed against similar-sized organizations in their specific groups and categories.

The elevator skins displaying the ‘We are GRMC’ campaign, as depicted by staff and services at GRMC, won a silver award in the category of “Poster/Display – Single.” Silver awards honor entries that scored within the top 12 percent in the nation.

Designer of the elevator skins, Jen Hawkins, GRMC graphic designer, said that the campaign has been effective in communicating the passion of GRMC staff as well as the quality of the services.