Grinnell Regional Medical Center
has once again been awarded the prestigious Aster Award in the 2013 Total
Advertising campaign category. This year’s silver award went to the 2012 annual
fund drive and the “Buy-a-Bed” campaign. The campaign raised $240,177 for 22
new patient beds.
The
Aster Awards recognize outstanding healthcare professionals for excellence in
their advertising/marketing efforts for the past year. Nearly 3,000 entries
from across the United States as well as Canada and South America were
considered in the 2012 entries. The award put GRMC in the top 16 percent of all
entries that entered the competition.
Awards
were issued for entries that received top marks from judges placing them in the
top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout
and design, functionality, message effectiveness, production quality and
overall appeal.
\All
winners are posted on the Aster Awards website (www.AsterAwards.com), as
well as published in Marketing Healthcare Today, a
national healthcare marketing magazine.
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