GRMC Wins Marketing Awards

Grinnell Regional Medical Center won gold and silver in the Aster Awards, hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2013.

GRMC entered the redesign of the quarterly newsletter, Healthletter, and earned the gold award. It entered the Blue Jean Ball total advertising campaign, and received silver for that entry.

The 2014 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America.  All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories. 

Best of Show – Only 1 issued in 2014

Judges Choice – Score of 100% (only 8 issued in 2014 – top 1%)

Gold Awards – Score of 95 to 99 (top 5% in the nation)

Silver Awards – Score of 90 to 94 (top 12% in the nation)

Bronze Awards – Score of 85 to 89 (top 16% in the nation)

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence.  Submissions were scored on multiple criteria which included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.